Introduction to Marketing - 21178 Words

INTRODUCTION TO MARKETING Current Marketing Fundamentals Course Web Site Background What is marketing? Almost every marketing textbook has a different definition of the term marketing. The American Marketing Association (AMA) uses the following: The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. From this definition, we see that: Marketing involves an ongoing process. The environment is dynamic. This means that the market tends to changeÂâ€"what customers want today is not necessarily what they want tomorrow. For example, sales of beef are declining in the United States because†¦show more content†¦Smith Corona, a manufacturer of typewriters, was too slow to realize that consumers wanted the ability to process documents and not typewriters per se. The marketing concept, in contrast, focuses on getting consumers what they seek, regardless of whether this entails coming up with entirely new products. The 4 PsÂâ€"product, place (distribution), promotion, and priceÂâ€"represent the variables that are within the control of the firm (at least in the medium to long run). In contrast, the firm is faced with uncertainty from the environment. The Marketing Environment Elements of the environment. The marketing environment involves factors that, for the most part, are beyond the control of the company. Thus, the company must adapt to these factors. It is important to observe how the environment changes so that a firm can adapt its strategies appropriately. Consider these environmental forces: Competition: Competitors often creep in and threaten to take away markets from firms. For example, Japanese auto manufacturers became a serious threat to American car makers in the late 1970s and early 1980s. Similarly, the Lotus Corporation, maker of one of the first commercially successful spreadsheets,Show MoreRelatedIntroduction to Marketing890 Words   |  4 PagesAssignment brief – QCF BTECAssignment front sheet | Qualification | Unit number and title | BTEC Level 3 90 credit Diploma in Business | 3 Introduction to Marketing | Learner name | Assessor name | | Julie Flavell | Date issued | Hand in deadline | Submitted on | | | | | | Assignment title | Market Segmentation | In this assessment you will have opportunities to provide evidence against the following criteria. Indicate the page numbers where the evidence can be foundRead MoreMarketing Introduction2405 Words   |  10 PagesMarketing into To make a product appeal to the right person, a marketer would start by segmenting the market, and then target a single segment or a group of segments. Market segmentation is segmenting markets into homogenous groups of consumers, with every group reacting in a different ways to the marketing mix. Market segments should be created in that way that difference in buyer behaviour within each segment is as small as possible. This will hopefully ensure every segment can be targeted usingRead MoreAn Introduction Of Digital Marketing Essay1066 Words   |  5 PagesAn Introduction to Digital Marketing Own Website - Responsive design A responsive web design is a design approach that reinforces the creation of a site with optimal viewing and interaction experience. Site navigation should be easy and reading should be possible with minimal adjustments across a wide range of devises such as the smart phone. A website that is responsive is able to adapt to a viewing layout that incorporates features such as CSS3 media queries, flex images and fluid proportion basedRead MoreP3 Introduction to Marketing1267 Words   |  6 PagesP3 Market Research 24/09/12 P3 Describe how a selected organisation uses marketing research to contribute to the development of its Marketing Plans. Market Research: is the process of gathering, analysing and interpreting information about a market. You can be talking about a product or service to be offered for sale in that specific market and about the past, present and potential customers for the product or service. Market Research Includes: * Primary Research * SecondaryRead MoreIntroduction to Marketing P61296 Words   |  6 PagesDevelop a coherent marketing mix for a new product or service. The target audience I am trying to capture is the whole of North West Kent College. The reason I am trying to capture the whole college is to maximise profits for my business which will then in turn eventually allow me to expand my business. Product/Service; The new service that I am going to start is a cafà © just off of the North West Kent Dartford college campus. This service I will be bringing to the college will be made so thatRead MoreIntroduction to the Concept of Holistic Marketing2531 Words   |  11 PagesHOLISTIC MARKETING Introduction to the Concept of Holistic Marketing Introduction : Definition, What is Marketed, Marketing Concepts, Trends in Marketing Practices   Holistic Marketing : Integrated Marketing, Internal Marketing, Relationship Marketing, Social Responsibility Marketing   Holistic Marketing Mix   Future of Marketing   Conclusion Introduction   Definition   The shortest definition of Marketing Management is Meeting Needs Profitably.   Whose Needs ? - The needs of the people, orRead MoreIntroduction to Marketing Revision Notes8991 Words   |  36 PagesChapter 1: Marketing Principles and Society Definitions: Chartered Institute of Marketing (CIM): The management process of anticipating, identifying and satisfying customer requirements profitably (CIM, 2001) The American Marketing Association: The activity, set of institutions and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (AMA, 2007) These definitions stress the importance of consideringRead MoreAn Introduction To Mobile Marketing Strategy1521 Words   |  7 PagesIntroduction Trust plays a major role in mobile marketing and is a critical component in maintaining and developing a healthy brand. For marketers, trust can be quite a challenge. Marketers try to engage customers with consumer conversation over mobile apps and advertising by offering content that is helpful to them and personalizing services. By doing this, they are asking consumers to trust them and give up their personal data, including mobile identifiers. However, marketers still need to useRead MoreIntroduction to Marketing: Red Bull1928 Words   |  8 PagesTopic 1: Introduction to Marketing Red Bull 1. The Product/ Competitors/Industry 1.1 Product Red Bull is a sweet, caffeinated drink aimed to give consumers the high energy kick. Available only in rather expensive 250ml cans, 350ml bottles, with 4 packs and only two ‘flavours’ (original or sugar-free). It contains caffeine, taurine, glucuronolactone, and B vitamins. Founded in 1984 by Austrian businessman Dietrich Mateschitz, Red Bull has become the worlds leading energy drink, a staple in manyRead MoreMarketing – A Critical Introduction Essay2073 Words   |  9 PagesIntroduction Considering all the business disciplines available, marketing is usually considered to be probably the least self-critical. Regardless of the every now and then extremely bona fide interest in customer service, Provision of goods and services at costs that are affordable to the populace and implementation of efficient endorsements to push them to purchase merchandise that better fit their needs, wants and requirements, Marketing has not been able since time and memorial to evade the

Advancement in Technology Good or Harm - 1497 Words

ADVANCEMENT IN TECHNOLOGY: GOOD OR HARM? As technologies and sciences are improving, from radio to computers, people nowadays can have a totally different style life than before. More and more devices are invented making peoples life easier. It is a good sign that people are improving as time goes on; however, it is also a challenge for youth. Many people, especially youths, now have more beneficial and luxurious life. Youth now gets more relaxing and lazy. As time goes on, it will be huge challenges for youth today. Health problem is one of the many challenges for youths today. We are witnessing a phenomenal advancement in technology over the last three decades, and our citizens are experiencing remarkable social and cultural change.†¦show more content†¦At least they could exercise while having fun with their friends, instead of just sitting on the couch or lying down on the bed with the phone raised up to your ear for hours and hours. Technology has made us lazy. It has made everything so easy, that we have taken full advantage of it and forgets that we’re just wasting our time in the end (straight up). â€Å"are young only once, and if you work it right, once is enough.† Nowadays as far as we could remember, Dr. Jose P. Rizal, our National Hero quoted, â€Å"The youth is the hope of the Fatherland.† Come to think of it, could the youth become the pioneer generation to resolve the problems of our nation and achieve success in developing further? Where are the youth now? Are they still on their venture to achieve excellence You in the different fields of learning? The 21st century is a time of modernization. It is undeniable that almost all things nowadays are under high technological manipulation. Cell phones, computers, appliances, different means of transportation and even the simplest gadgets that we use at home are now upgraded and brought to the next level. Known for their creative thinking and curious minds, the young people are often aware of the latest things around them. Whenever they see new things, they would become eager to know how that thing works. Modernization is creating a bad impact among the youth. Instead of getting in touch with their studies, most of themShow MoreRelatedGlobalization : The World Of Politics And The Human Population1648 Words   |  7 Pagesbusinesses of different nations, it is a process propelled by trade, investment and technology. The process of globalization has great purpose for bring people together and sharing ideas however, it has effects on the environment, culture, the economy, politics and the human population (Globalization 101). Globalization has effected the environment due to human productivity; cars, technology, mining, farming and the advancements of different products. Globalization has effected culture due to the diffusionRead MoreThe Importance Of Technology1088 Words   |  5 PagesThe advancement of technology can bring about many helpful changes that propel humanity into the future and can help better millions of lives throughout the world. However, technology can also be used i n evil ways such as fighting wars, which results in a massive loss of life. Three of these technologies or ways of modern thinking are the factory machines in the gilded age, airplanes and naval advancements in World War 1 and beyond, and the crazy modern thinking that lead to these machines. OneRead MoreFrankenstein by Mary Shelley1093 Words   |  4 PagesEver since man evolved, technology has been improving. There has also been the debate of whether these improvements are necessary, harmful, or important. Some can argue that these advancements can be harmful, and that technology is moving faster than man can contend with. That argument is the premises, moral, and plot base for Mary Shelleys tale Frankenstein. On the other hand, J. Michael Bishops, essay Enemies of Promise   on the other hand promotes and boast sciences achievements. However, MaryRead MoreHow Technology Has Changed Our Lives870 Words   |  4 PagesTechnology, the most common thing in our everyday lives. Look around, just about everything that surrounds us involves some sort of technology. Technology has revolutionized greatly throughout the years. Every year technology advances more and more. It has become a great asset in our lives. Technology has facilitated communication, created convenience, and help innovated inventions. Communication is one of the main things that has become easier to do with technological advancements. It is easierRead MorePositives And Negatives Of Technology1037 Words   |  5 Pagespurpose of this research is to identify the positives and negatives of technology. Those positive and negatives include healthcare, jobs, education, and the environment. The aspects of technology are rapidly changing forcing us worldwide to adapt to those changes. The study concludes that technology could harm out environment with possible pollution in the air and could potentially lead to job loss in the future. The larger technology becomes workers are increasing their productivity, but median incomeRead MoreProcrastination And Its Effects On Students1300 Words   |  6 Pagesassignments in late as a result of procrastination. (p. 212) This survey shows the majority of students realize and admit their procrastination. The causes of this common behavior are due to increasing advancements in technology, work ethic, stress, and time management skills. Advancements in technology are creating distractions for students. Students are prioritizing their time with things such as smartphones, tablets, laptops, and Netflix. Instead of directing their attention to current assignmentsRead MoreTechnology in the Security Field1268 Words   |  6 PagesTechnology in the Security Field 7/23/2012 SEC/360 Technology in the Security Field Security and safety is the most important aspects in a security setting. The techniques that officers use to ensure security and safety are enhancing through the advancements in technology. Changes have been significant from the time before computers and the current status of high-tech computers and other technology. The changes have brought both positive and negative effectsRead MoreTechnology And The Human Race908 Words   |  4 Pagespath to ever increasing progress through technology and education. These technological advancements can be used for better or for worse, depending on the application, and the increasing education will impact technologies even further. However, it is often said that there lies another pathway to the destruction of the human species and the planet itself. Likewise, the destruction of the human race is also dependent on the application of advanced technologies. Abuse of authority and privilege by thoseRead MoreThe Importance Of Technology And Scientifi c Advancements On Society1036 Words   |  5 PagesHow does technology and scientific discoveries affect our society? Should all scientific advancements be moral and benefit our lives? In â€Å"The Immortal Life of Henrietta Lacks†, Rebecca Skloot talks about the importance of HeLa cells in the scientific world and the woman behind them.â€Å"De-Extinction: The Science and Ethics of Bringing Lost Species Back to Life† discusses the pros and cons of bringing back extinct animals are debated. Robert Louis Stevenson writes about the fight between good and evilRead MoreTechnology And Technology937 Words   |  4 Pagesproduction of too many useful things results in too many useless people†. This quote suggests that inventing new and innovative technology does more harm than good because people are creating things that have the ability to do things that they could do. These technologies then make people â€Å"useless† because they do not have to do these thin gs anymore. As more new and innovative technology is invented, the world begins to need less people, and important concepts disappear. I agree with Marx because I observe

Effects of alcohol in human body Free Essays

Alcohol is the most abused drug in most countries. The consumption of alcohol is more intense than any other drug due to its availability, and the laws governing its consumption which does not prohibit its consumption unlike other drugs, for example, hard narcotic drugs such as Marijuana. Although the law of different countries restrict the drinking age, which is 18 years and 21 years in some states, there is increased consumption of alcohol among the young people below the recommended age. We will write a custom essay sample on Effects of alcohol in human body or any similar topic only for you Order Now The effects of alcohol are numerous and vary with the amount of alcohol consumed as well as the personal characteristics such as body weight, nutrition status, age, period of consumption and gender among others. This paper aims at analyzing the various effects in a human body attributing from alcohol consumption. Alcohol leads to deposition of fatty plaques in the inner walls of the arteries hence they become narrowed, as a result blood supply becomes insufficient. The insufficiency of blood in the brain leads to stroke while into the heart leads to heart attack. However, evidence in recent research has shown that alcohol may lower heart diseases’ risks. According to the research, the consumption of one to two standard drinks of alcohol per day in middle aged and above (35 years and over), offers some protection against heart disease. (Glen et al, 2005) Brain Alcohol causes damage to the brain cells which leads to memory loss; an individual becomes confused and suffers hallucinations. Alcohol is regarded as a downer due to its direct effects on the brain cells. The damage can be fatal or lead to insanity if alcohol is taken in large amounts or taken along with other hard drugs such as narcotics over a long period of time. Alcohol cuts the supply of oxygen to the brain, a situation which kills thousands of brain cells each time a person takes alcohol. This may lead to hyper alertness to normal situations such as perceiving sound to be louder than normal or light too bright than in the real situation (that is augmentation).The drinker may develop alcohol influenced behavior (learned behavior syndrome) which   stops after the person quits drinking and it can only be re-learnt The central nervous system (CNS) The brain, spinal cord and nerves originating from it form the Central nervous system. The transmission of sensory impulses and motor impulses pass from the CNS. Alcohol affects the CNS leading to intoxication hence affecting emotional and sensory function, memory, judgment as well as decreased learning capabilities. The smell and tenses are impaired and the ability to withstand pain increases with increase in Blood Alcohol Level (BAL). The long term effects of consumption of alcohol on the CNS causes tolerance, dependency and brain irreversible damages. The functioning of the nervous system deteriorates in every drinking episode that leads to intellectual dysfunction; disturbances in the sensory and motor control follow. (Haven and Gerald, 1996 pp. 198-256) Blood Alcohol causes blood sludging, a situation whereby the red blood cells bunch together causing the small blood vessels to block up, starve the tissues of oxygen causing the death of cells. In the brain this death of cells is more severe and often goes unnoticed. Due to increased pressure, the capillaries break, leading to red eyes in the morning, or the red, blotchy skin which appears on the face of a heavy drinker. Hemorrhage or death may occur when Blood vessels break in the stomach and esophagus. Alcohol effects on the blood can also cause: anemia, sedation of the bone marrow (this reduces the white and red blood count, and weaken the bone structure lowering the body’s resistance to infection. (Raymond et al. 1996 pp. 43-213) How to cite Effects of alcohol in human body, Papers

Beowulf and Christianity Essay Example For Students

Beowulf and Christianity Essay A Critical Response to Beowulf After reading the story Beowulf as translated by Burton Raffel, I saw two aspects of this story written in the Anglo-Saxon period. When reading the story you notice that there are multiple aspects of paganism and of Christianity included in the story. Many scholars have debated whether of not a monk might have written it during the paganism period or whether a second author might have added to the story later on in history. I believe that it might have been written by a monk who decided to add to it while he wrote the original. I also that even though pagan ideas were implemented into the story, the Christian ideas are more prominent. Firstly, there were many pagan ideas in the book. One of the non-Christian things that Beowulf and his men did was to drink at Herot. (19-20) The men there at Herot were drinking and some were drunk which is a sin in the Bible. Other pagan ideals include that of Beowulf being full in himself and wanting to be remembered rather than doing it out of the kindness of his heart. 19-20) During this part of the story, Beowulf talks about how many monsters he has slayed and how he will be remembered for killing Grendel. He also talks about this at the end of the story when Beowulf is dying. (37) He says, â€Å"†¦ The brave Geats build me a tomb, when the funeral flames have burned me, and build it Here, at the water’s edge, high on this spit of land, so sailors can see this tower, and remember my name†¦Ã¢â‚¬  Secondly, in the story I believe that the Christian aspec ts of the story overpower the pagan beliefs. I think that the story of Beowulf closely resembles the story of Jesus in the Bible. In the Bible, you have the conflict of Jesus and Satan, and in the story you have the conflict of Beowulf and Grendel. It also presents the good vs. evil theme as well as the Bible. The story also refers to Grendel as being a descendent of Cain (14) from the very beginning. This comes from a story in the Bible. Taking this story another step further, you can parallel the death of Christ to the death of Beowulf. In the 14 section, literally described as the â€Å"Final Battle† he takes on a dragon, (also a form of Satan) and ends up fighting and defeating the dragon. Beowulf defeats evil but pays a price in the end. Just as Jesus died on the cross to defeat evil for all of the world, Beowulf also gives his life while defeating â€Å"evil† to save the Geats. In conclusion, I believe that the Christian overtones of the story overpower the pagan beliefs. In the end, I think that a monk might have written this and incorporated the Christian beliefs into the story.