Orientation Week is almost over COLUMBIA UNIVERSITY - SIPA Admissions Blog

Orientation Week is almost over COLUMBIA UNIVERSITY - SIPA Admissions Blog The Class of 2015 is half way through their first week on campus at SIPA.   They have met with Dean Janow and other members of the SIPA community.   They have gone through Academic Advising, Concentration and Specialization Briefings, Math Camp, taken a campus tour guided by their Peer Advisers and already had a few opportunities to network and meet their peers at the Welcome Reception, Socials and planned dinners and lunches.   Theyll finish the week with opportunities to understand and access various Columbia University resources from the Writing Center, Public Safety, Career Services, Health Services, Financial Aid, and CU Arts.   But before they start classes on Tuesday, theyll kick off the weekend (and think happy thoughts) with SIPA student groups, SIPA alumni, faculty, administrators, and staff at the closing reception.   Fun times! To read about what members of the newest class had to say on their first day, you can visit our website at, http://new.sipa.columbia.edu/news-center/article/sipa-welcomes-mia-mpa-class-of-2015.

Introduction to Marketing - 21178 Words

INTRODUCTION TO MARKETING Current Marketing Fundamentals Course Web Site Background What is marketing? Almost every marketing textbook has a different definition of the term marketing. The American Marketing Association (AMA) uses the following: The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. From this definition, we see that: Marketing involves an ongoing process. The environment is dynamic. This means that the market tends to changeÂâ€"what customers want today is not necessarily what they want tomorrow. For example, sales of beef are declining in the United States because†¦show more content†¦Smith Corona, a manufacturer of typewriters, was too slow to realize that consumers wanted the ability to process documents and not typewriters per se. The marketing concept, in contrast, focuses on getting consumers what they seek, regardless of whether this entails coming up with entirely new products. The 4 PsÂâ€"product, place (distribution), promotion, and priceÂâ€"represent the variables that are within the control of the firm (at least in the medium to long run). In contrast, the firm is faced with uncertainty from the environment. The Marketing Environment Elements of the environment. The marketing environment involves factors that, for the most part, are beyond the control of the company. Thus, the company must adapt to these factors. It is important to observe how the environment changes so that a firm can adapt its strategies appropriately. Consider these environmental forces: Competition: Competitors often creep in and threaten to take away markets from firms. For example, Japanese auto manufacturers became a serious threat to American car makers in the late 1970s and early 1980s. 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Market segments should be created in that way that difference in buyer behaviour within each segment is as small as possible. This will hopefully ensure every segment can be targeted usingRead MoreAn Introduction Of Digital Marketing Essay1066 Words   |  5 PagesAn Introduction to Digital Marketing Own Website - Responsive design A responsive web design is a design approach that reinforces the creation of a site with optimal viewing and interaction experience. Site navigation should be easy and reading should be possible with minimal adjustments across a wide range of devises such as the smart phone. A website that is responsive is able to adapt to a viewing layout that incorporates features such as CSS3 media queries, flex images and fluid proportion basedRead MoreP3 Introduction to Marketing1267 Words   |  6 PagesP3 Market Research 24/09/12 P3 Describe how a selected organisation uses marketing research to contribute to the development of its Marketing Plans. 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(AMA, 2007) These definitions stress the importance of consideringRead MoreAn Introduction To Mobile Marketing Strategy1521 Words   |  7 PagesIntroduction Trust plays a major role in mobile marketing and is a critical component in maintaining and developing a healthy brand. For marketers, trust can be quite a challenge. Marketers try to engage customers with consumer conversation over mobile apps and advertising by offering content that is helpful to them and personalizing services. By doing this, they are asking consumers to trust them and give up their personal data, including mobile identifiers. However, marketers still need to useRead MoreIntroduction to Marketing: Red Bull1928 Words   |  8 PagesTopic 1: Introduction to Marketing Red Bull 1. The Product/ Competitors/Industry 1.1 Product Red Bull is a sweet, caffeinated drink aimed to give consumers the high energy kick. Available only in rather expensive 250ml cans, 350ml bottles, with 4 packs and only two ‘flavours’ (original or sugar-free). It contains caffeine, taurine, glucuronolactone, and B vitamins. Founded in 1984 by Austrian businessman Dietrich Mateschitz, Red Bull has become the worlds leading energy drink, a staple in manyRead MoreMarketing – A Critical Introduction Essay2073 Words   |  9 PagesIntroduction Considering all the business disciplines available, marketing is usually considered to be probably the least self-critical. Regardless of the every now and then extremely bona fide interest in customer service, Provision of goods and services at costs that are affordable to the populace and implementation of efficient endorsements to push them to purchase merchandise that better fit their needs, wants and requirements, Marketing has not been able since time and memorial to evade the

Advancement in Technology Good or Harm - 1497 Words

ADVANCEMENT IN TECHNOLOGY: GOOD OR HARM? As technologies and sciences are improving, from radio to computers, people nowadays can have a totally different style life than before. More and more devices are invented making peoples life easier. It is a good sign that people are improving as time goes on; however, it is also a challenge for youth. Many people, especially youths, now have more beneficial and luxurious life. Youth now gets more relaxing and lazy. As time goes on, it will be huge challenges for youth today. Health problem is one of the many challenges for youths today. We are witnessing a phenomenal advancement in technology over the last three decades, and our citizens are experiencing remarkable social and cultural change.†¦show more content†¦At least they could exercise while having fun with their friends, instead of just sitting on the couch or lying down on the bed with the phone raised up to your ear for hours and hours. Technology has made us lazy. It has made everything so easy, that we have taken full advantage of it and forgets that we’re just wasting our time in the end (straight up). â€Å"are young only once, and if you work it right, once is enough.† Nowadays as far as we could remember, Dr. Jose P. Rizal, our National Hero quoted, â€Å"The youth is the hope of the Fatherland.† Come to think of it, could the youth become the pioneer generation to resolve the problems of our nation and achieve success in developing further? Where are the youth now? Are they still on their venture to achieve excellence You in the different fields of learning? The 21st century is a time of modernization. It is undeniable that almost all things nowadays are under high technological manipulation. Cell phones, computers, appliances, different means of transportation and even the simplest gadgets that we use at home are now upgraded and brought to the next level. Known for their creative thinking and curious minds, the young people are often aware of the latest things around them. Whenever they see new things, they would become eager to know how that thing works. Modernization is creating a bad impact among the youth. Instead of getting in touch with their studies, most of themShow MoreRelatedGlobalization : The World Of Politics And The Human Population1648 Words   |  7 Pagesbusinesses of different nations, it is a process propelled by trade, investment and technology. The process of globalization has great purpose for bring people together and sharing ideas however, it has effects on the environment, culture, the economy, politics and the human population (Globalization 101). Globalization has effected the environment due to human productivity; cars, technology, mining, farming and the advancements of different products. 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That argument is the premises, moral, and plot base for Mary Shelleys tale Frankenstein. On the other hand, J. Michael Bishops, essay Enemies of Promise   on the other hand promotes and boast sciences achievements. However, MaryRead MoreHow Technology Has Changed Our Lives870 Words   |  4 PagesTechnology, the most common thing in our everyday lives. Look around, just about everything that surrounds us involves some sort of technology. Technology has revolutionized greatly throughout the years. Every year technology advances more and more. It has become a great asset in our lives. Technology has facilitated communication, created convenience, and help innovated inventions. Communication is one of the main things that has become easier to do with technological advancements. It is easierRead MorePositives And Negatives Of Technology1037 Words   |  5 Pagespurpose of this research is to identify the positives and negatives of technology. Those positive and negatives include healthcare, jobs, education, and the environment. The aspects of technology are rapidly changing forcing us worldwide to adapt to those changes. The study concludes that technology could harm out environment with possible pollution in the air and could potentially lead to job loss in the future. The larger technology becomes workers are increasing their productivity, but median incomeRead MoreProcrastination And Its Effects On Students1300 Words   |  6 Pagesassignments in late as a result of procrastination. (p. 212) This survey shows the majority of students realize and admit their procrastination. The causes of this common behavior are due to increasing advancements in technology, work ethic, stress, and time management skills. Advancements in technology are creating distractions for students. Students are prioritizing their time with things such as smartphones, tablets, laptops, and Netflix. 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Robert Louis Stevenson writes about the fight between good and evilRead MoreTechnology And Technology937 Words   |  4 Pagesproduction of too many useful things results in too many useless people†. This quote suggests that inventing new and innovative technology does more harm than good because people are creating things that have the ability to do things that they could do. These technologies then make people â€Å"useless† because they do not have to do these thin gs anymore. As more new and innovative technology is invented, the world begins to need less people, and important concepts disappear. I agree with Marx because I observe

Effects of alcohol in human body Free Essays

Alcohol is the most abused drug in most countries. The consumption of alcohol is more intense than any other drug due to its availability, and the laws governing its consumption which does not prohibit its consumption unlike other drugs, for example, hard narcotic drugs such as Marijuana. Although the law of different countries restrict the drinking age, which is 18 years and 21 years in some states, there is increased consumption of alcohol among the young people below the recommended age. We will write a custom essay sample on Effects of alcohol in human body or any similar topic only for you Order Now The effects of alcohol are numerous and vary with the amount of alcohol consumed as well as the personal characteristics such as body weight, nutrition status, age, period of consumption and gender among others. This paper aims at analyzing the various effects in a human body attributing from alcohol consumption. Alcohol leads to deposition of fatty plaques in the inner walls of the arteries hence they become narrowed, as a result blood supply becomes insufficient. The insufficiency of blood in the brain leads to stroke while into the heart leads to heart attack. However, evidence in recent research has shown that alcohol may lower heart diseases’ risks. According to the research, the consumption of one to two standard drinks of alcohol per day in middle aged and above (35 years and over), offers some protection against heart disease. (Glen et al, 2005) Brain Alcohol causes damage to the brain cells which leads to memory loss; an individual becomes confused and suffers hallucinations. Alcohol is regarded as a downer due to its direct effects on the brain cells. The damage can be fatal or lead to insanity if alcohol is taken in large amounts or taken along with other hard drugs such as narcotics over a long period of time. Alcohol cuts the supply of oxygen to the brain, a situation which kills thousands of brain cells each time a person takes alcohol. This may lead to hyper alertness to normal situations such as perceiving sound to be louder than normal or light too bright than in the real situation (that is augmentation).The drinker may develop alcohol influenced behavior (learned behavior syndrome) which   stops after the person quits drinking and it can only be re-learnt The central nervous system (CNS) The brain, spinal cord and nerves originating from it form the Central nervous system. The transmission of sensory impulses and motor impulses pass from the CNS. Alcohol affects the CNS leading to intoxication hence affecting emotional and sensory function, memory, judgment as well as decreased learning capabilities. The smell and tenses are impaired and the ability to withstand pain increases with increase in Blood Alcohol Level (BAL). The long term effects of consumption of alcohol on the CNS causes tolerance, dependency and brain irreversible damages. The functioning of the nervous system deteriorates in every drinking episode that leads to intellectual dysfunction; disturbances in the sensory and motor control follow. (Haven and Gerald, 1996 pp. 198-256) Blood Alcohol causes blood sludging, a situation whereby the red blood cells bunch together causing the small blood vessels to block up, starve the tissues of oxygen causing the death of cells. In the brain this death of cells is more severe and often goes unnoticed. Due to increased pressure, the capillaries break, leading to red eyes in the morning, or the red, blotchy skin which appears on the face of a heavy drinker. Hemorrhage or death may occur when Blood vessels break in the stomach and esophagus. Alcohol effects on the blood can also cause: anemia, sedation of the bone marrow (this reduces the white and red blood count, and weaken the bone structure lowering the body’s resistance to infection. (Raymond et al. 1996 pp. 43-213) How to cite Effects of alcohol in human body, Papers

Beowulf and Christianity Essay Example For Students

Beowulf and Christianity Essay A Critical Response to Beowulf After reading the story Beowulf as translated by Burton Raffel, I saw two aspects of this story written in the Anglo-Saxon period. When reading the story you notice that there are multiple aspects of paganism and of Christianity included in the story. Many scholars have debated whether of not a monk might have written it during the paganism period or whether a second author might have added to the story later on in history. I believe that it might have been written by a monk who decided to add to it while he wrote the original. I also that even though pagan ideas were implemented into the story, the Christian ideas are more prominent. Firstly, there were many pagan ideas in the book. One of the non-Christian things that Beowulf and his men did was to drink at Herot. (19-20) The men there at Herot were drinking and some were drunk which is a sin in the Bible. Other pagan ideals include that of Beowulf being full in himself and wanting to be remembered rather than doing it out of the kindness of his heart. 19-20) During this part of the story, Beowulf talks about how many monsters he has slayed and how he will be remembered for killing Grendel. He also talks about this at the end of the story when Beowulf is dying. (37) He says, â€Å"†¦ The brave Geats build me a tomb, when the funeral flames have burned me, and build it Here, at the water’s edge, high on this spit of land, so sailors can see this tower, and remember my name†¦Ã¢â‚¬  Secondly, in the story I believe that the Christian aspec ts of the story overpower the pagan beliefs. I think that the story of Beowulf closely resembles the story of Jesus in the Bible. In the Bible, you have the conflict of Jesus and Satan, and in the story you have the conflict of Beowulf and Grendel. It also presents the good vs. evil theme as well as the Bible. The story also refers to Grendel as being a descendent of Cain (14) from the very beginning. This comes from a story in the Bible. Taking this story another step further, you can parallel the death of Christ to the death of Beowulf. In the 14 section, literally described as the â€Å"Final Battle† he takes on a dragon, (also a form of Satan) and ends up fighting and defeating the dragon. Beowulf defeats evil but pays a price in the end. Just as Jesus died on the cross to defeat evil for all of the world, Beowulf also gives his life while defeating â€Å"evil† to save the Geats. In conclusion, I believe that the Christian overtones of the story overpower the pagan beliefs. In the end, I think that a monk might have written this and incorporated the Christian beliefs into the story.

Iran-Contra Affair Essays - Nicaraguan Revolution, IranContra Affair

Iran-Contra Affair Iran-Contra Affair Iran-Contra: Crossing That Line "I think everyone knew we were walking a very thin line."(Owen) Not many Americans know the truth that lies behind the Iran-Contra scandals. Most would be surprised to know about the deception of our leaders. Still today, some truth of Iran-Contra lies hidden in the conscience of the people who organized it, aided it, and went through with it. It started with good intentions, but soon was corrupted. Some may argue that we must do what we can to smother the flame of communism, but I believe that deception, abuse of power and bloodshed is no way to go about it. To fully understand Iran-Contra, you must know the history behind it. Draper explains to us that the Iranian Revolution of 1978-1979 brought the fall of the tyrant Shah Mohammed Reza Pahlavi and gave rise to Ayatollah Khomeini. Khomeini led the Shiite clerics, whose goal was to establish an Islamic state. In July 1979, the Nicaraguan Revolution overthrew the dictator Somoza and replaced the dynasty with the Sandinistas. The Sandinistas were a communist regime that sought allies with Castro and the Soviet Union. Khomeini and Sandinista had different views, both had one important thing in common; they came to power by defeating United States' resistance, thus they were regarded with hostility. The United States was then left with the question of what to do next. The Reagan administration saw the Sandinistas not as nationalists, but as representatives of a communist conspiracy that must be stopped. " Lurking in the background of these affairs, then, was the ghost of McCarthyism..."(Draper 568). The White House took the 1950's idea of McCarthyism to take every method short of a full-scale war to overthrow the Sandinista regime. The War Against the Sandinistas The United States Central Intelligence Agency armed and trained an anti-Sandinista Guerrilla force based in the neighboring countries of Honduras and Costa Rica called the "Contras." (Corn) These Contras began a series of terrorist raids in Nicaragua, and the death toll mounted. A large amount of opposition and protests by European powers soon followed. Congress then banned any further US financial or military assistance to the Contras in legislation titled the Boland amendment. ("Iran-Contra Affair") This is where the deception started. The Reagan administration knew that if their aid to the Contras stopped, it would mean the end of the Contras. Reagan called together a small planning staff to "keep the Contras together, body and soul" regardless of the legislation. Detailed to the NSC from the marines, Lieutenant Colonel Oliver North was given the responsibility to establish a secret network to arm the Contras. Dozens of former CIA and retired military personnel were recruited to train the Contras and fly weapons into Central America. At first, American capitalists supplied much of the financing, but as the operation became more complex, money came from American allies who saw this as a "gesture to build goodwill in Washington" (Walsh 47). This aid provided a steadily growing death toll in Nicaragua. It is estimated that 20,000 Nicaraguan men, women and children were killed in these attacks. ("1986...") These attacks' purposes were to terrorize the people and destroy the country's economics. I believe the Reagan administration was wrong in doing this, even though they had good intention to stop communism. They only brought unnecessary blood shed. Arms for Hostages The Iranian end of the affair started with a series of clashes between the Islamic regime and the US, which lead to the capture of the American Embassy and hostages in Teheran. After "a long and bloody stalemate"(Walsh 311), the Reagan administration backed by National Security Advisor McFarlene decided to trade arms for hostages. But, the catch in the plan was that the same NSC operatives ? McFarlene, PoinDexter, and Lt. Col. Oliver North ? had the responsibilities of both the Iran dealings and the ongoing shipment to the Contras. They decided to overcharge the Iranians in order to provide funds to the Contras. This made it almost inevitable that something would go wrong, and it did. The arms deal was soon found out and it was made the center of media attention. Ignoring this warning, McFarlene and North traveled to Teheran personally to deliver missiles and talk to Iranian officials. North even brought Iranians into the White House secretly at night to discuss the situation. ("Iran-Contra") The lies in Iran-Contra kept getting deeper and deeper, and Reagan and his administration refused to give up their fight. But, they would never be able to keep such an intricate web of lies from being exposed. They had already been in direct violation of

Southern California Institute of Architecture Admission

Southern California Institute of Architecture Admission Southern California Institute of Architecture Admissions Overview: In general, students with good grades and test scores are more likely to be accepted at SCI-Arc. Since the school is focused on architecture, students will need to submit a portfolio of work as part of the application. Additional required materials include a resume, personal statement, high school transcripts, letters of recommendation, and SAT or ACT scores. For more information, or if you have any questions about the admissions process, be sure to visit SCI-Arcs website, or get in touch with the schools admissions office. Admissions Data (2016): SCI-Arc Acceptance Rate: - %SCI-Arc has open admissionsTest Scores 25th / 75th PercentileSAT Critical Reading: - / -SAT Math: - / -SAT Writing: - / -What these SAT numbers meanACT Composite: - / -ACT English: - / -ACT Math: - / -ACT Writing: - / -What these ACT numbers mean Southern California Institute of Architecture Description: The Southern California Institute of Architecture is an independent school of architecture in Los Angeles, California. The campus is located in the rehabilitated historic site of the Santa Fe Freight Depot, at the heart of the urban art district in downtown Los Angeles. The college takes an experimental approach to architecture education, emphasizing practical experience and encouraging undergraduate and graduate students to work together in a non-hierarchical environment. SCI-Arc offers one undergraduate program, a bachelor’s degree in architecture, as well as two- and three-year master of architecture programs and two postgraduate master of design research programs in emerging systems and technologies and city design, planning and policy. Students benefit from the flexible, nontraditional program both inside and outside of class, with 24/7 access to architecture studio spaces, a unique cultural environment and various student-led clubs, activities and social events. Enrollment (2016): Total Enrollment: 519Â  (262 undergraduates)Gender Breakdown: 62% Male / 38% Female95% Full-time Costs (2016Â  - 17): Tuition and Fees: $42,900Books: $6,848Â  (why so much?)Room and Board: $7,260Other Expenses: $9,889Total Cost: $66,897 SCI-Arc Financial Aid (2015Â  - 16): Percentage of New Students Receiving Aid: 28%Percentage of New Students Receiving Types of AidGrants: 28%Loans: 13%Average Amount of AidGrants: $18,668Loans: $5,500 Academic Programs: Most Popular Majors:Â  Architecture. Graduation and Retention Rates: First Year Student Retention (full-time students): 81%4-Year Graduation Rate: 67%6-Year Graduation Rate: 83% Data Source: National Center for Educational Statistics If You Like SCI-Arc, You May Also Like These Schools: Pratt Institute: Profile | GPA-SAT-ACT GraphCarnegie Mellon University: Profile | GPA-SAT-ACT GraphRhode Island School of Design: Profile | GPA-SAT-ACT GraphCalifornia Institute of Technology: Profile | GPA-SAT-ACT GraphHarvard University: Profile | GPA-SAT-ACT GraphRice University: Profile | GPA-SAT-ACT GraphNew York University: Profile | GPA-SAT-ACT GraphArizona State University: Profile | GPA-SAT-ACT GraphUniversity of Oregon: Profile | GPA-SAT-ACT GraphCornell University: Profile | GPA-SAT-ACT GraphUC - Berkeley: Profile | GPA-SAT-ACT GraphSyracuse University: Profile | GPA-SAT-ACT Graph